CMN Hospitals Launches Direct Response Television Campaign

Children’s Miracle Network Hospitals is launching the first ever Direct Response Television (DRTV) campaign, bringing CMN Hospitals into an entirely new marketplace- your TV! The campaign will kick off in the middle of August with the message airing on national broadcast and cable outlets through November 1.

The personal and touching ads will feature messaging around the ask for community support to fund local CMN Hospitals, like St. Luke’s Children’s. Monthly donor funds will directly benefit the hospitals most urgent needs, assisting pediatric patients through their healthcare journey. Throughout the broadcast, donors will be directed to HelpKidsToday.org, and with a donation of at least $19 monthly, supporters will receive a CMN Hospitals branded premium tote bag.

We’re excited about the upcoming opportunities that this new investment in fundraising presents to St. Luke’s kids by helping them grow up happier, healthier and stronger so they are ready to take on their future!